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Classified ads are usually regarded as less effective in producing affiliate sales than other advertising. There is a way though, to use classified ads correctly to drive traffic to your website offers and make affiliate sales.

The name of the game when constructing a classified ad is to keep the ad simple. The ad is intended to promote visitors to your site and not direct sales. With that in mind, let's look at the structure of your first classified ad headline.

The most important part of putting together the headline for your ad is to employ particular words to which your audience will respond. There are certain terms that readers will always pay attention to; use them and your site will get clicks. Several of these words that will elicit clicks from readers are "cheap", "free", "proven" and "shocking". It is also important that you know which ads are doing well and bringing responses, so be sure you track each ad you submit.

Use a generic URL such as yourdomain/?=trackingcode to make it easier for you to keep track of all of the advertisements you send to the same location. (A number of three of four digits- long enough to leave room for expansion, short enough to be remembered- should be used as the tracking code.) And be sure to write down each tracking code that corresponds to each ad you have placed. Use a different number, preferably randomized, for each tracking code. Thus, each code is different. Use the exact same tracking code each time you refer to a given ad.

The next important part of putting together your advertisement is writing the first line of the copy. Many experts have said that you need to put a definable benefit to the user in the first sentence. This benefit should make the reader recognize right away that they have come to the right place. A good way to do this is to tell the reader exactly what solution your product offers them.

Explaining an especially useful feature of the good you're selling ought to be done in the third line. This is sometimes called the unique selling proposition (USP). You have to keep the reader clicking to the point where he learns the cost and details of your product. The ad should say what is necessary and nothing more. classified ads require you to say as much as possible in as few words as possible.

The more words and diagrams you include in your advertisement, the less likely it is to result in sales. So do not write heavily worded ads, or you might waste a lot of time and effort.

Once you've completed your advertisement, you must get it to where people will see it. Free ad placement and high traffic so that thousands will see your classified ads are the most important factors for listing the ad. Two of the best places to post your classifieds for free are Craigslist.org and Yahoo! Classifieds.

These sites require you to put the ads in the correct topics to list the ads without payment. Don't even think about doing otherwise. If your ads are wrongly posted, they will be removed- and your registration could be as well. And always read the terms of service before posting to these sites.

Follow these instructions, and your online sales will prosper. The results can be more effective exposure for your affiliate promotions and an increase in affiliate sales for your company. So start submitting your ads today for more clicks and profits.