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It looks like that 2007 will definitely be the year of the big time, special effects laden, super ultra hyped, fantastic blockbuster movie. With highly anticipated sequels like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3 and the latest Harry Potter movie (which might be a 3, but who knows) mixing with other big time movies like the Transformers, it's a safe bet to assume that 2007 might go down as the most profitable year in movie history. And, of course, those big profits aren't exclusive to the big screen itself.

As soon as those movies are relased, maybe even before, cross-media marketing will begin. Each movie will have a hit theme song that you'll be encouraged to download on your iPod Nano. There will be the home video game ready to play on the Xbox 360. If you just can't take the time to sit at home and play, you can enjoy the Sony PSP version of the movie game. Don't forget getting the newest trailer sent to the digital camcorder display feature of your cellular phone too.

Even though all these movies will be playing in theaters, people are simply going to see advertising and marketing for them wherever they go. If you are connected or using the latest electronic gadget, you'll be targeted and reached with media and marketing information. If you are always plugged into your iPod, you won't be immune to any movie marketing mayhem. If you visit your favorite store or refurbished electronics retailer looking for the hottest game for your Xbox 360, you'll see posters promoting the official video game of the movie all over the store. And the same rings true for the Sony Playstation Portable as well.

Today's technology aren't just vehicles for entertainment, they also serve as potential locations to reach target customers. The new Transformers video game for the Xbox 360 will probably have live scenes from the movie interspersed into it, in order to entice the game player to check out the movie, if he hasn't done so already. Conversely previews, for the new Shrek film will probably have an advertisement in it targeting Apple iPod Nano users to download the new hit theme song. And don't forget the constant barrage of ads that ask people to text a phone number in order to get the latest Harry Potter trivia game sent to the digital camcorder display feature of their cell phone.

In today's world, it's all about being connected. Because if you are hooked up with an Apple iPod Nano, Sony Playstation Portable or a Microsoft Xbox 360, you are a potential target consumer. Now, being subjected to all these advertisements and media messages are one thing, but reacting to them altogether is a subject best saved for another day.