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Although Google provides some of the best free webmaster tools available, most people are not aware of them. Moreover, many webmasters who are aware of them have not taken the time to investigate the potential of these free tools. What ever the reason for not using Google's tools, webmasters who do not use them are placing themselves at a major disadvantage to those who do. In order to access these tools, all you need to do are two simple things. First, you must get a free account with Google, as they are available only to registered users. Second, get an Adwords account with Google even if you do not anticipate any advertising for your web site. This step is so that you will have access to some of their most powerful webmaster tools.

Most people are aware that Google offers a free keyword suggestion tool that can help you find keywords that are relevant to your business. Keyword research is fundamental to almost every aspect of internet business. If you fail to pay attention to this very basic aspect of internet marketing then you are almost certain to struggle in your business. The keyword suggestion tool can be found easily by doing a search for 'Google keyword suggestion' and going to the google page at the top of the search results.

Site analytics software is the next powerful tool in your arsenal. While you need an Adwords account, it is an amazing tool that tracks the visitors to your website. It allows you to see a ton of data, including how they found you, and if they are converting to customers and/or leads on your site. While similar software exists, it's usually quite expensive and not nearly as powerful or user friendly. Any serious webmaster absolutely must take advantage of this software.

The last software we address, but by no means the least important, is the suite of webmaster tools. These tools give you up-to-date information on any problems with your pages, the number of pages contained in your index, and a detailed compilation of every page on the internet that links to your pages. This list can help you establish why your page ranks well or poorly for search terms that you think are appropriate to your company. This fairly new addition to Google's software offerings is probably the most important software that google has ever released. It has been highly effective and I recommend it very strongly.